About Us

Rinckee Parakh

Couturier I Costume Designer I Stylist

In 2004, Rinckee Parakh launched a fashion brand that combines Indian traditions with contemporary style, focusing on modesty and ethnic wear. Over 20 years, her designs have graced major fashion runways and been worn by celebrities like Shamita Shetty and Esha Deol. Rinckee’s creations reflect tradition and culture, expertly blending modern aesthetics with Indian heritage. Celebrating two decades in fashion, her brand inspires women to embrace the elegance of Indian fashion authentically.

Our Workshop

Every aspect of our work, from design to finishing, is carefully managed by skilled artisans who ensure that each piece is crafted to perfection. With years of experience and a deep passion for their craft, our team creates unique, high quality products that blend traditional techniques with modern innovation. Whether it’s a custom garment or a special collection, our commitment to excellence and creativity shines through in every stitch.

Mission & Vision

We aim to become a leader in the women's fashion industry by fostering innovation and design that ensures customer satisfaction. Our mission is to celebrate Indian tradition, culture, values, and fashion in a fresh, exciting, and contemporary manner. By embracing sustainable practices and empowering local artisans, we strive to create meaningful connections between our products and the communities we serve. Our vision is to inspire confidence and individuality in every woman, offering a diverse range of styles that reflect the rich tapestry of India's heritage while keeping pace with modern trends. Through collaboration and creativity, we are dedicated to crafting a future where fashion is not just about clothing, but a celebration of identity and expression.